Innisfree Malaysia - Green Forest Campaign

In the mid of year 2017, Innisfree Malaysia undertook the initiative towards a green campaign concerning the forest sustainability. The approach towards this green campaign was decided to be undertaken via the efforts to plant more trees to help sustain the habitat endangered species, climate change, quality of air and protecting peatland in sustainable manner.

Innisfree Malaysia is a cosmetics brand from Korea made up of natural ingredients. In line with the Innisfree’s Green Promise concept, Innisfree Malaysia has chosen the Raja Musa Forest Reserve (RMFR) as a project site to actualize the Innisfree Malaysia’s initiative towards Peatlands Forest Sustainability.

Duration: 2017-2021

Funder: Innisfree Malaysia

Partners: Kuala Selangor District Council, Selangor State Forestry Department, District Education Office, Sahabat Hutan Gambut

Project Progress:

For more information about the project, please e-mail us at