One Tyre One Good Deed Campaign
During the F1 Malaysia Championship held in March 2010, Bridgestibe Malaysia organised a series if charity drives that were apart if Bridgestibe's "Make Cars Green" initiatives to help raise public awareness about green monitoring and rally support for environmental projects. The campaign successfully raised RM110, 820 which was then donated to the Global Environment Centre (GEC) to support its environmental conservation projects and activities. The fund supported tree planting activities at Raja Musa FR, Selangor, Kuala Gula, Perak and Sg. Nenggiri, Kelantan. In total, about 5,000 tree seedlings were planted involving 400 people representing the local communities, students and volunteers.
In 2011, Bridgestone Tyre Sales Malaysia Sdn Bhd has launched Ecopia EP100A and strengthen its committment to the environment through "One Tyre One Good Deed" campaign in which 1 ringgit will be contributed towards rehabilitation activities in Raja Musa FR for every tyre being sold.
Duration: 2011 - 2013
Funder: Bridgestone Tyre Sales Malaysia Sdn Bhd
Partners: Selangor State Forestry Department and Selangor State Government